Paisley print cotton shirt.

Etro Paisley print cotton shirt In 1981, Etro launched its first women's clothing collection, followed by the men's line in 1984. A distinctive element of the brand is the use of the paisley motif, a traditional pattern that Etro reinterpreted in a modern way, making it one of the brand's most recognizable features. This decorative element became a symbol of the maison, representing a fusion between Eastern and Western cultures.

In the 1990s, Etro expanded its offering to include collections of accessories, bags, shoes, and fragrances. Its vision was characterized by the integration of ethnic, psychedelic, and boho-chic elements, creating an eclectic and cosmopolitan style that captured an international audience.

The company remained family-run and continued to grow under the guidance of Gerolamo's children, who strengthened its identity and global presence. Etro distinguished itself through the use of precious materials, such as cashmere and wool, and through the creation of collections that blend tradition and innovation.

Today, Etro is synonymous with luxury and craftsmanship, continuing to maintain a strong connection to its textile tradition while exploring new creative directions, remaining one of the most esteemed names in the international fashion landscape.