Cotton shirt with “Etro Beach Forte dei Marmi” logo.

Etro “Etro Beach Forte dei Marmi” logo cotton shirt. In the 1980s, Etro introduced what would become its hallmark: the paisley pattern. Inspired by Persian and Indian designs, paisley was reinterpreted in a modern way with vibrant colors and bold combinations, becoming a symbol of Etro style. This iconic element marked the brand's transition from textiles to fashion, with the launch of its first prêt-à-porter collection in 1981.

During the 1990s and 2000s, under the leadership of Gimmo's children – Kean, Veronica, Jacopo, and Ippolito – Etro evolved into a 360-degree fashion house, expanding into menswear, womenswear, accessories, fragrances, and home decor. Each collection reflects a harmonious mix of tradition, creativity, and a cosmopolitan spirit.

Etro is known for its boho-chic style, rich in prints, colors, exquisite fabrics, and multicultural influences. Its artisanal craftsmanship, combined with a strong visual identity, has consolidated its position in the international luxury fashion landscape.

In 2022, Etro announced the appointment of designer Marco De Vincenzo as creative director, marking a new phase for the brand, characterized by innovation and stylistic continuity.

Even today, Etro represents a unique blend of art, fashion, and culture, remaining faithful to its creative DNA and its passion for Italian excellence.