Check wool jacket, 48.

In 1995, they founded their brand Dsquared2, combining the initials of their names and surnames with a number symbolizing their dual creative identity. From the very beginning, the brand has stood out for its bold, irreverent, and sensual style, blending Italian tailoring with Canadian spirit and streetwear influences.

Success arrived in the late '90s, when Dsquared2 conquered the international scene thanks to its spectacular runway shows, characterized by energy, music, and sex appeal. Their collections – for men and women – are distinguished by a mix of denim, leather, fine fabrics, and impeccable cuts, often enriched by ironic and provocative details.

In the 2000s, the brand became synonymous with rock glamour, dressing stars such as Madonna, Britney Spears, Beyoncé, and Rihanna, and collaborating with brands like Pepsi and Honda. The image of Dsquared2 has consolidated as a brand that celebrates individuality, eccentricity, and freedom of expression.

Today, with headquarters in Milano and boutiques worldwide, Dsquared2 is recognized as one of the protagonists of contemporary luxury, capable of uniting Italian craftsmanship, North American energy, and a unique stylistic vision. The Caten brothers continue to uphold their motto: “Born in Canada, made in Italy”, the perfect synthesis of their creative identity and the brand's global success.