Asymmetric silk and leather jacket with maxi shawl, 44.

The turning point came in 2001, when the famous fashion editor Kate Moss was photographed wearing one of his leather jackets. The media attention quickly brought the brand into the international spotlight. Shortly after, Rick Owens moved to Paris, the city where the maison established its headquarters and where it still presents its collections during Fashion Week.

The style of Rick Owens combines minimalism, experimentation, and Gothic references, creating an instantly recognizable identity. Its collections are distinguished by neutral palettes, deconstructed volumes, draping, treated leather, and innovative materials. Over the years, the brand has expanded its offering to include footwear, accessories, home decor, and the DRKSHDW line, designed for a more casual and contemporary approach.

Rick Owens has revolutionized the concept of modern luxury through provocative and artistic runway shows, often inspired by cultural, spiritual, and social themes. His presentations have become famous for unconventional performances and inclusive casting, helping to redefine the aesthetic standards of contemporary fashion.

Today, the Rick Owens brand is considered one of the most influential names in international fashion avant-garde. Appreciated by artists, musicians, and experimental fashion enthusiasts, the brand represents a perfect balance between craftsmanship, innovation, and a rebellious spirit, maintaining the unique vision of its founder intact.