Silk blend Dancer Drawn floral print mini dress.

Shortly after its founding, Simone joined the company, managing commercial growth and brand development. The union of creative talent and strategic vision allowed Zimmermann to transform in just a few years from a small independent project into an established reality in the Australian fashion landscape. The first mono-brand boutique opened in Sydney, marking the beginning of a journey of constant expansion.

The brand is known for its recognizable style: light silhouettes, precious fabrics, floral prints, artisanal details, and a delicate yet modern femininity. Zimmermann was among the first brands to elevate beachwear, transforming swimwear, resort dresses, and summer pieces into desirable luxury offerings. This innovative vision has contributed to its international fame.

In the 2010s, Zimmermann expanded its prêt-à-porter offering and consolidated its global presence with boutiques in Europe, the United States, and Asia. The collections walk the runways of major international fashion weeks, strengthening the brand's prestige.

Today, Zimmermann is one of the most appreciated luxury brands in the world. Despite its international growth, it preserves its original identity intact: a perfect balance between romanticism, craftsmanship, modernity, and the free Australian spirit.