Suede and shearling ankle boots, 37.

Prada suede and shearling ankle boots. In the following years, the company remained family-run, but with the arrival of Miuccia Prada, Mario's granddaughter, in 1978, Prada underwent a radical transformation. Miuccia, with the help of her future husband and business partner Patrizio Bertelli, introduced an innovative and bold vision that brought the brand global fame. In 1984, Prada launched the black nylon backpack, an unexpected technical material for luxury, which became an icon and symbol of its minimalist and functional style.

In the 90s, Prada became synonymous with sophisticated and intellectual fashion. The “anti-aesthetic” design, which broke with traditional canons of beauty, established itself as the brand's DNA. In 1993, Miuccia founded the Miu Miu line, a youthful and experimental alternative to the main brand.

Prada has continued to expand, introducing prêt-à-porter, footwear, and accessories that combine craftsmanship, technology, and innovation. Its unique aesthetic, made of contrasts and cultural cross-pollination, has made the brand a benchmark in contemporary fashion.

In 2020, the company announced the arrival of Raf Simons as co-creative director alongside Miuccia Prada, marking a new era of collaborations. Today, Prada is a global symbol of luxury, innovation, and avant-garde, celebrated for its visionary approach to fashion and culture.