Odette Saffiano leather shoulder bag.

Prada Odette Saffiano leather shoulder bag. In the following years, the company remained a family business but underwent a period of stagnation until the 70s, when Miuccia Prada, the founder's granddaughter, joined the company. With a degree in Political Science and a background in art and theatre, Miuccia brought a revolutionary approach to fashion. In 1978, she took over creative direction and, together with her husband Patrizio Bertelli, transformed Prada into a global brand.

The first major success came in 1985 with the famous black nylon Pocone bag, a technical material used until then for military backpacks. The minimalist and functional design won over the public and defined Prada's distinctive aesthetic: sober, intellectual, and non-conformist elegance. In the 90s, the brand expanded into prêt-à-porter and launched the younger line Miu Miu, characterized by a more playful and experimental style.

Prada has become a symbol of contemporary fashion, appreciated for its ability to combine innovation, art, and cultural reflection. In the 2000s, the group grew further, acquiring brands such as Church’s and Car Shoe, and consolidating its international presence. Today, Prada represents one of the pillars of Italian luxury, continuing to redefine the concept of modernity through design, sustainability, and aesthetic research.

• Prada.
• Saffiano.
• Odette.