Reade PM Monogram Vernis handbag.

After the founder's death, his son Georges Vuitton continued the company's expansion and in 1896 created the famous Monogram Canvas, characterized by the “LV” initials and floral motifs. Created to counter imitations, the Monogram has become one of the most recognizable and iconic symbols of luxury fashion.

Throughout the twentieth century, Louis Vuitton progressively expanded its offering, moving from luggage to the production of handbags, small leather goods, accessories, and travel items, always maintaining high standards of quality and artisanal craftsmanship. Models such as the Speedy, the Keepall, the Noé, and the Alma are today considered true design icons.

In 1987, Louis Vuitton merged with Moët Hennessy, giving rise to the LVMH group, the largest luxury group in the world. Ten years later, in 1997, Marc Jacobs became the first creative director of the maison, introducing prêt-à-porter collections and launching prestigious collaborations with contemporary artists such as Takashi Murakami and Yayoi Kusama.

• Louis Vuitton.
• Reade PM handbag.
• Monogram Vernis.