Le Chiquito Long leather shoulder bag.

Lacking a traditional academic background, Simon Porte Jacquemus built his own path independently, guided by creative instinct and artistic sensibility. The early collections were distinguished by a minimalist, conceptual, and poetic approach, far from the codes of classic luxury. The brand quickly established itself through unconventional runway shows, essential silhouettes, and a strong visual narrative, often inspired by Provence, the light of the South of France, and the designer's childhood memories.

In the 2010s, Jacquemus became one of the most influential brands of the new generation. The men's and women's collections celebrate a sunny, sensual, and modern aesthetic, characterized by asymmetrical cuts, bold volumes, and bright color palettes. Global success was also driven by iconic accessories, such as the Le Chiquito mini bag, which became a viral phenomenon and a symbol of the power of social media in contemporary fashion.

A central element of the Jacquemus identity is direct and authentic communication. Simon Porte uses Instagram as a creative tool, transforming it into a narrative showcase capable of engaging a young and international audience. Event-runway shows set in spectacular landscapes, such as lavender fields or natural beaches, reinforce the brand's imagery.