Silk shirt with morsetti print.

In the 1930s, the brand began a rapid expansion, consolidating its reputation through elegant and durable products inspired by the equestrian world. From this tradition came some of the maison's most iconic details, such as the Horsebit clasp and the famous green-red-green Web stripe, which remain distinctive elements of the Gucci universe today.

In the post-war period, the maison conquered the international market, becoming a reference point for aristocrats, celebrities, and influential personalities. In the 1950s and 1960s, models were introduced that would become true fashion icons, including the Bamboo Bag and the Flora scarf, created for Grace Kelly. These creations helped strengthen the brand's prestige in the global luxury landscape.

The 1990s marked a new phase of great success thanks to the creative direction of Tom Ford, who reinterpreted Gucci's identity with a modern, sensual, and sophisticated style. His collections brought the brand back to the center of the international stage, profoundly influencing contemporary fashion.