By Frida Giannini, cotton top with leather inserts.

In the 1930s and 40s, Gucci distinguished itself through extraordinary leatherwork and introduced details destined to become iconic, such as the horsebit inspired by the equestrian world. During the post-war period, due to material shortages, the famous bamboo handle bag was born, one of the maison's most representative creations.

In the 1950s and 60s, the brand experienced rapid international expansion with the opening of boutiques in New York, London, Paris, and other fashion capitals. Celebrities, artists, and members of royal families chose Gucci, helping to make it synonymous with luxury and elegance. The logo with the double G, inspired by the founder's initials, became one of the most recognizable symbols in the fashion industry.

In the 1980s, the company faced a deep crisis due to family conflicts and management difficulties. The turning point came in the 90s with the arrival of creative director Tom Ford, who renewed the brand's image with a sensual, modern, and innovative style, bringing it back to the heights of international fashion. Subsequently, Frida Giannini, Alessandro Michele, and Sabato De Sarno have reinterpreted the maison's identity with different creative visions.