Hammered leather tote bag with bamboo details.

In the 1940s, due to wartime restrictions, the brand introduced innovative materials such as bamboo, giving rise to the famous Bamboo Bag. In the following years, other iconic codes were born, such as the Horsebit clasp and the green-red-green Web stripe, inspired by the equestrian world. Gucci quickly became synonymous with Italian luxury, conquering an international clientele.

During the 1970s and '80s, the brand experienced great global expansion, but also a period of difficulty related to family dynamics and a loss of stylistic coherence. The rebirth arrived in the 1990s under the creative direction of Tom Ford, who reinterpreted the brand in a sensual and contemporary way, bringing it back to the center of the fashion scene.

Subsequently, designers such as Frida Giannini and Alessandro Michele contributed to further evolving the identity of the maison, introducing new creative visions.

Today, Gucci is part of the Kering group and is one of the most influential brands in the world. The brand continues to stand out for its ability to fuse tradition and innovation, keeping its iconic codes alive and adapting them to new generations.