Horsebit 1955 Monogram canvas and leather bag.

In the 1930s and 1940s, the brand consolidated its reputation thanks to artisanal mastery and the introduction of distinctive elements that would become iconic, such as the equestrian motif, the horsebit clasp, and the green-red-green stripes. During the period of wartime restrictions, Gucci demonstrated great innovative capacity using alternative materials, including bamboo, which gave birth to the famous Bamboo Bag.

In the 1950s and 1960s, the brand underwent rapid international expansion with the opening of boutiques in major fashion capitals. Gucci creations won over celebrities, aristocrats, and influential personalities, helping to transform the brand into a global symbol of luxury. Iconic products such as the Horsebit loafer and fine leather bags became emblems of elegance and prestige.

After a complex period in the 1980s, Gucci began a profound transformation that culminated in the 1990s with the creative relaunch led by Tom Ford. His modern and sensual collections brought the maison back to the center of the international stage.