Logo all-over leather espadrilles, 41.

Chanel yellow espadrilles In 1913, Chanel expanded her business by opening a boutique in Deauville, followed by another in Biarritz. Here, she introduced casual clothing made of jersey, a fabric that until then had been used primarily for underwear. This was a turning point in women's fashion, as her simple and comfortable garments contrasted with the rigid and decorative clothing of the era.

One of Chanel's most famous contributions to fashion is the invention of the “little black dress” in 1926, a garment that became synonymous with timeless elegance. In the 1920s, she also launched the Chanel No. 5 perfume, destined to become one of the best-selling and most iconic fragrances of all time.

During the 1930s, Chanel's popularity continued to grow, but her business was interrupted by the Second World War. After a period of closure, Coco Chanel reopened her maison in 1954, reintroducing classics such as the tweed suit and quilted bags with gold chain, which immediately became cult objects.

After the death of Coco Chanel in 1971, the brand underwent a significant transformation under the creative direction of Karl Lagerfeld, starting in 1983. Lagerfeld modernized the brand while maintaining the essence of Chanel's classic elegance, helping to keep the brand relevant in the contemporary fashion landscape.

Today, Chanel continues to be synonymous with luxury, elegance, and innovation, keeping Coco Chanel's legacy alive through collections that celebrate the past, present, and future of fashion.