Aviator sunglasses with pink lenses.

Cartier Aviator sunglasses. In 1874, Louis-François's son, Alfred, took the reins of the company, but it was his sons, Louis, Pierre, and Jacques, who transformed Cartier into a global brand. Louis Cartier, known for his creative talent, introduced numerous iconic designs and technical innovations. In 1904, he created the first wristwatch for aviator Alberto Santos-Dumont, marking the beginning of the Santos collection.

In the 1920s, Cartier established itself as a synonym for elegance and luxury, with the famous Tank watch, inspired by the tanks of World War I. Louis, Pierre, and Jacques expanded the company by opening boutiques in London and New York, consolidating the brand's international presence. Their ability to combine precious materials and advanced techniques led to the creation of legendary pieces such as the Love bracelet and the Panthère collection.

Cartier is also known for its long history of collaborations with high society and celebrities. The brand has created jewellery for many royal houses, including the Indian Maharajas and the British Royal Family. In the 1950s, Princess Grace of Monaco wore a set of Cartier jewellery for her wedding, further strengthening the brand's prestige.

In recent years, Cartier has continued to innovate and maintain its status as a leader in the luxury sector, thanks to contemporary collections and reinterpretations of its timeless classics. Today, Cartier is part of the Richemont group and operates with boutiques worldwide, offering a wide range of jewellery, watches, and accessories that represent the pinnacle of elegance and craftsmanship.

In short, Cartier is a brand that has successfully combined tradition and innovation, creating pieces that not only adorn, but tell stories of luxury, refinement, and distinction.