Prada

The history of this luxury brand began in 1913 through the commitment of two brothers, Mario and Martino Prada, who together opened their first boutique in Milan, in the Galleria del Duomo. The shop was named Fratelli Prada and specialized in leather bags, travel accessories, shoes, prêt-à-porter, perfumes, and other accessories, all handcrafted using leathers of all kinds: from elephant to crocodile or snake. The Prada brothers were succeeded by their grand-niece Miuccia, who remains at the helm of the company today and a pioneer of the current fashion giant. A key moment for the Prada brand was the introduction of Prada nylon bags in 1985. It was a revolutionary idea that combined luxury fashion with an unusual material. The nylon bags became cult objects and helped turn the Prada brand into a global phenomenon. The brand became famous for its minimalism and simplicity. Its designs often highlight the quality of materials and precision of craftsmanship. The brand is also known for its clean lines and absence of excessive decoration.