Jimmy Choo

The Jimmy Choo maison was founded in 1986 through the entrepreneurial spirit of Malaysian designer Jimmy Choo Yeang Keat in the then-unfashionable and metropolitan Hackney district of London. Attention to detail, creativity, and craftsmanship in the creation of his footwear earned the brand a feature in Vogue UK in 1988, establishing it among the world's elite high-quality shoemakers; however, the real breakthrough came in 1996 with the collaboration with Tamara Mellon, then accessories editor at Vogue, and the birth of "Jimmy Choo ltd."; a partnership that launched the brand globally, achieving worldwide visibility also thanks to "Sex and the City". A self-taught designer, he oversees every stage of his shoe production and attributes his success "to the best taste in the world".