AMBUSH

iturn0image0turn0image1turn0image2turn0image4AMBUSH is a contemporary fashion brand founded in 2008 in Tokyo by designers Yoon Ahn and Verbal. Initially conceived as an experimental jewelry line inspired by pop art, the brand quickly gained international attention thanks to innovative designs that capture Tokyo's distinctive aesthetic. One of the brand's most iconic motifs is POW!®, which has received worldwide media coverage. citeturn0search6

In 2015, AMBUSH expanded its offering by launching a prêt-à-porter line during Paris Fashion Week, initially conceived as a canvas to complement its accessory collections. This evolution consolidated the brand's reputation in the fashion industry, leading to high-profile collaborations with brands such as Sacai, Off-White, Gentle Monster, and Nike.

In January 2025, AMBUSH announced the publication of its first monograph in collaboration with Rizzoli, titled simply “AMBUSH”. This volume, releasing on March 4, 2025, offers an in-depth look at the brand's archive, covering the period from its founding in 2008 to 2024.

Today, AMBUSH continues to be a benchmark in the contemporary fashion landscape, recognized for its experimental vision and bold approach to design.